How Zillow Preview affects Chicago’s battle over pre-market inventory

The battle over real estate listing access and seller choice took a big turn last week when Zillow announced Zillow Preview, a pre-marketing program that allows sellers’ agents to advertise listings before they’re entered in the Multiple Listing Service. In Chicago, the rollout comes amid a fierce turf war over the control of early inventory. Zillow has taken issue with Midwest Real Estate Data’s Private Listing Network, an MLS option that allows agents to advertise listings to other MRED participants, but keeps them off public channels like Zillow and Redfin. Although Zillow previously threatened to block listings from its site [...] This article originally appeared on The Real Deal. Click here to read the full story.