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Rolex Reshapes the Used Watch Market

Rolex’s Certified Pre-Owned Program Is Transforming the $5.6 Billion Secondary Watch Market Buying a used Rolex has, for several decades now, been a bit of a treasure hunt. You could wander into a tiny shop tucked away between a tailor and a tobacconist, look into a tray of watches under a warm yellow light, and ask questions with answers t... [5847 chars]

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