Salesforce CEO Marc Benioff attributes the company's founding to his 1996–1997 trip to India, where he met Guru Mata Amritanandamayi in Kerala. Mata Amritanandamayi stressed the value of giving back during the visit as he described his vision. Benioff was greatly impacted by this, which shaped Salesforce's charitable culture and his own conviction that people should be treated with kindness.
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