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Beyond the Big Five: How Travel Advisors Can Sell the Full Spectrum of South Africa

Positioning South Africa as only a safari destination means advisors are leaving extraordinary selling power on the table. When travelers think of South Africa, the image that most often comes to mind is a lion silhouetted against a golden savanna at sunset. And rightfully so. The country’s safari experiences are legendary. But for travel advisors, positioning South Afri... [8872 chars]

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