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Google says irrelevant ads reduced by 40% via Gemini

2025 saw a threefold increase in Gemini-generated creative assets created by advertisers using Google’s AI-powered ad tools. Search giant Google said the integration of its multimodal AI models, Gemini, has led to a 40% reduction in irrelevant advertisements on its platforms, as improved query understanding helps match ads more closely with user intent. Speaking at a round... [2062 chars]

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