Brandlive launches BrandTVTM, the Enterprise Streaming Platform Every Company Needs

PORTLAND, Ore., March 12, 2026 (GLOBE NEWSWIRE) -- Today, Brandlive®, the company bringing the magic of TV to business, announced BrandTV, a new streaming platform designed to help companies and their leaders communicate with video that feels authentic, human and real.AI is rapidly changing how we communicate at work. Written communications, internal emails, Slack announcements, and recorded videos are now faster and easier to produce than ever before. But as generative AI tools flood organizations with content, something important is being lost. Messages are becoming generic, repetitive, and harder to trust as real and authentic.This shift matters most inside companies, where trust and belief are foundational with employees. How CEOs lead has always been about clarity and connection, but AI is making it harder for employees to believe what they are reading or watching. Authenticity is scarce and people are craving human connection more than ever before."AI has transformed the way we work. It's in our pockets, our emails, our Super Bowl ads, our lives, and we're constantly doubting what's real and what's not. Way too many em dashes, not enough dashes of personality." said Sam Kolbert-Hyle, President & CEO of Brandlive. "We built BrandTV to give CEOs and communications teams the space to craft and share big moments with heart, humor and humanity. Because when everything can be generated, live is what's real."Live Town Halls: From Brainstorm to Bingeworthy BroadcastsYounger generations now make up over half of today's workforce, and they have grown up creating and consuming video as a primary form of communication on platforms like TikTok, X, Instagram and streaming apps. Research shows that employees are 75 percent more likely to watch a video than read a document, email, or article, and employees rate video as the most engaging form of internal communication.The antidote to manufactured communication is to put humans center stage using live video. Direct to camera. In the moment. Streamed. These are the moments that introduce risk, friction, and truth. The things AI cannot fake. Live video is not just a format. It is a signal of authenticity and trust.At the center of BrandTV are live Town Halls, often produced in front of a small audience and broadcast to thousands to tens of thousands of employees. Live video can stand apart as it combines real human presence with professional production, creating communication that feels both trustworthy in the moment and usable long after it ends. High production is the expectation not the exception. It is what makes content easy to watch, easy ...Full story available on Benzinga.com