LEIFRAS Co., Ltd. Launches "SIX SHOOT," a New Soccer Shooting Competition Designed to Encourage a Goal-Scoring Mindset

A Shooting-Focused Sport Designed to Tackle Japan's "Lack of Finishing Power" and Overcome the "Fear of Failure" Soccer CultureTOKYO, March 16, 2026 /PRNewswire/ -- LEIFRAS Co., Ltd. (NASDAQ:LFS) (the "Company" or "Leifras"), a sports and social business company dedicated to youth sports and community engagement, today announced the official launch of "SIX SHOOT", a new soccer competition focused on shooting and goal scoring. SIX SHOOT was conceived by Leifras employee and former J.League player Itta Terada, aiming to foster a mindset among young people to embrace challenges and shoot without fear of failure through sports. The Company has also launched official social media accounts for the competition and plans to share updates on how various prestigious teams across different age groups take on the SIX SHOOT challenge. The Company also plans to hold tournaments by age groups in the future.Development Background: Addressing the Need for a Goal-Scoring Mindset in Japanese SoccerOne of the long-standing issues facing Japanese soccer is the lack of strikers. Partly due to Japan's strong culture that values harmony, Japanese players tend to choose a "100% success rate back pass" over a "50% success rate shot" in critical moments. However, to compete at the highest levels and realize the goal of winning the World Cup, players must develop the confidence and technical ability to seize even the smallest opportunities in front of goal. Taking a shot is the very essence of "challenge" in life. SIX SHOOT was born from the belief that more players, and more people beyond the field, should develop a "shoot without fear" mindset: the resolve to shape their own future on their own terms, despite the risk of receiving criticism if they miss.What is "SIX SHOOT"? A New Shooting-Focused Competition FormatSIX SHOOT is a "shooting-focused competitive event" where players attempt six different types of shots and compete to score the most goals. It is designed to hone the ...Full story available on Benzinga.com