During a week in Kansas City that included a late-night trip to Insomnia cookies on a hotel bell cart, BYU embraced a new identity led by a \ PROVO — It started as a thought, developed into a plan, and turned into a viral social media moment. Richie Saunders looked at his roommate, walk-on point guard Jared McGregor, during BYU's stay in the Big 12 men's basketball tournament in Kansas Cit... [4197 chars]
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