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Amazon eyes return to smartphone market after fire phone flop

Amazon launched its first smartphone in the hope of taking on Apple and Samsung, in 2014. However, the Fire Phone, proved to be a flop Amazon launched its first smartphone in 2014, in the hope of taking on Apple and Samsung. However, the Fire Phone, supervised by founder Jeff Bezos, proved to be a flop in barely over a year, considering it to be one of Amazon’s highest-profile flops... [2869 chars]

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