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ITV forced to change World Cup 2026 plans weeks after major backlash

ITV has decided against a controversial feature for the 2026 World Cup following viewer fury during the Six Nations rugby tournament. ITV have dismissed using split‐screen advertisements during the 2026 World Cup following the backlash to in‐game commercials broadcast during the Six Nations. FIFA announced in December that each half will feature a single three‐minute interval, prov... [2343 chars]

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