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Why CPC keeps rising - and what to do

CPC is on the rise across most industries. Here's what's driving the trend and how you can protect your margins. WordStream by LocaliQ’s 2025 benchmarks show nearly 87% of industries saw year-over-year CPC increases. The cross-industry Google Ads average reached $5.26 per click. High-intent verticals are higher: legal services average $8.58, and the most compet... [5235 chars]

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