CPC is on the rise across most industries. Here's what's driving the trend and how you can protect your margins. WordStream by LocaliQ’s 2025 benchmarks show nearly 87% of industries saw year-over-year CPC increases. The cross-industry Google Ads average reached $5.26 per click. High-intent verticals are higher: legal services average $8.58, and the most compet... [5235 chars]