MYGroup backs Great British Beauty Clean Up 2026 as UK’s beauty waste demands industry action

MYGroup is playing a central role in the Great British Beauty Clean Up 2026, a nationwide campaign launching today and running through March to mobilise beauty brands, retailers, salons and consumers to refill, reuse and recycle their used products. The Great British Beauty Clean Up (GBBCU) 2026, powered by the British Beauty Council and its Sustainable Beauty Coalition, arrives at a critical moment, with 86% of all used beauty and cosmetics products never making it to a recycling facility,1 being too small, composite or complex for kerbside collection. UK households generate an estimated... The post MYGroup backs Great British Beauty Clean Up 2026 as UK’s beauty waste demands industry action first appeared on Ethical Marketing News .