Not only does it undermine decades of lore and world building, but player identity is how you reach your audience when they're *not* gaming. WoW's iconic faction split is under threat, and that's a bad thing actually. World of Warcraft is near and dear to my heart, as many of you will know. If you're reading this, it's probably near and dear to you, too, and I'd be interested in your thoughts on this. I just reviewed World of Warcraft: Midnight, and my review scor... [9897 chars]