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Snapchat doubles down on authentic content after April Fools’ ‘Reals’ prank

Snapchat has reaffirmed its focus on authentic, user-generated content on Spotlight following an April Fools’ prank. The platform plans to reduce AI-driven and syndicated posts while highlighting strong growth in creators, engagement, and user activity, particularly in the US. Snapchat has reaffirmed its focus on authentic, user-generated content on Spotlight following an April Fools’ prank. The platform plans to reduce AI-driven and syndicated posts while highlighting strong growth in creators, engagement, and user activi... [2257 chars]

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