Ludacris says health doesn’t need to be ludicrous in Bayer’s social-first campaign. From PR Week With the namesake rapper onboard, the Health Doesn’t Need to Be Ludacris push positions Bayer’s legacy multivitamin as an affordable, science-backed staple amid a crowded wellness market. by Bella Czajkowski Sign in to continue Sign in Sign in Or reg... [683 chars]
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