Betting on subscriptions and science, Oura tests a premium health-platform model in India’s price-sensitive smart ring market Oura entered India in March this year with a premium play in a price-sensitive category. The Oura Ring is priced starting at ₹28,900, going up to ₹39,900 for higher-end finishes, and requires a ₹599 monthly subscription to unlock its full features. T... [2616 chars]
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