Super Bowl commercials have always been a big deal, right from the beginning. You have a massive captive audience, suitable primed on beer and nachos to be as suggestible as possible. That’s why carmakers have always been some of the most eager purchasers of Super Bowl ad time, and why they’ve tended to use it […] Super Bowl commercials have always been a big deal, right from the beginning. You have a massive captive audience, suitable primed on beer and nachos to be as suggestible as possible. That’s why carmakers have always been some of the most eager purch... [4678 chars]