WFA’s Asia Advisory Board invests in the next generation

WFA has signed strategic partnership agreements with two leading educational establishments in Asia Pacific to promote marketing to the new generation in the region. To ensure that the marketers of tomorrow are equipped with the right skillset to champion better marketing, WFA is bringing Asia’s leading CMOs into classrooms. The focus: to show that marketing is not a support function, bu the growth engine of modern marketing. The new WFA programme, called Executive in Residence, is being rolled out in partnership with Singapore Management University (SMU) and Nanyang Technological University (NTU Nanyang... The post WFA’s Asia Advisory Board invests in the next generation first appeared on Ethical Marketing News .