Cars.com's New First-of-Its-Kind AI Video Solution Turns Every Vehicle Into High-Intent Sales Engine

New VIN-Specific, AI-Powered Video Ads — Fueled by Real-Time Shopper Demand and Closed-Loop Attribution — Deliver 47% Lift in Influenced Sales CHICAGO , April 27, 2026 /PRNewswire/ -- Car-shopping marketplace Cars.com Inc. (NYSE: CARS ) today shared new data around its powerful artificial intelligence (AI) video advertising solution that automatically converts dealer inventory into shopper-ready video assets. A pilot program was announced earlier this year at NADA Show 2026, and the company officially rolled out its first live campaign in March. Cars.com is the only company in the industry to provide a solution that combines VIN-specific, AI-powered video ads with real, in-market consumer demand signals. Early results show strong performance, connecting media directly to lot visits and vehicle sales. In the last 30 days alone, Cars.com served nearly 10,000 unique video assets for its early adopter clients to active shoppers based on their unique vehicle search activity1. The last 30-day in-market video campaign drove2: 35% increase in dealership website visitors 45% increase in influenced dealership foot traffic 47% increase in influenced vehicle sales "Cars.com is the only one in the industry combining real-time marketplace demand signals, premium media distribution and AI-generated VIN-level video — delivering a uniquely powerful, end-to-end advertising solution for our dealer customers," said Lisa Gosselin, chief commercial officer at Cars.com Inc. "Our goal is to partner with our customers to understand how we can help solve pain points through data and technology. Early feedback is clear: Our new AI VIN video solution is hitting the mark." According to Dawn Reidel, director of marketing at Heiser Automotive and an avid fan of Cars.com's in-market video solutions since 2020, "We know that our videos are getting to shoppers who are lower-funnel and ready to buy. We can see every month how many people watched our videos and then came to our store locations. The influence of In-Market Video on our actual sales has been proven to us through our own in-house review ... Full story available on Benzinga.com