Google Adds More Links to AI Search

Google announced five changes to link presentation within **AI Mode** and **AI Overviews**, including subscription highlighting, more inline links, discussion previews, suggested follow-up angles, and desktop hover previews, per a Google blog post by Hema Budaraju and coverage by Search Engine Journal and Search Engine Land. Google said early tests found people were "significantly more likely" to click links labeled as their subscriptions, but the company did not publish detailed click metrics or new reporting for publishers, according to Search Engine Journal. Independent studies continue to show lower publisher click-through when AI Overviews appear: **Pew Research Center** measured clicks of **8%** with AI Overviews versus **15%** without and found only **1%** clicked links inside Overviews, while reporting to the UK Competition and Markets Authority from **DMG Media** and data from **Digital Content Next** documented larger CTR declines. Google rolled out five updates to how links appear in its generative search features, AI Mode and AI Overviews, according to a Google blog post by Hema Budaraju and reporting in Search Engine Journal and Search Engine Land. The changes include subscr... [1639 chars]