Google Lowers Gemini Pricing as AI Race Shifts from Power to Affordability

The announcement came during the company’s annual developer conference, Google I/O 2026, where Google introduced a new $100-per-month Gemini AI Ultra tier targeted at developers and enterprise users, while also reducing the price of its higher-end subscription plan from $250 to $200 per month.. Google Lowers Gemini Pricing as AI Race Shifts from Power to Affordability. Business model, cloud, Google Gemini, IT. AI & Automation. Google has lowered pricing for its premium Gemini AI offerings and is positioning artificial intelligence as a direct cost-saving tool for enterprises, claiming businesses could save up to $1 billion annually by shifting large-scale workflows to AI. ... [2736 chars]