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The iPhone 18 Release Strategy: Why Apple Is Staggering Its Next Launches

Shipping dates for the iPhone 18 family reveal Apple’s strategy to give each iPhone a moment as the premium must-have smartphone while dictating the annual upgrade cycle. Apple’s annual September iPhone launch will be a showcase of the new iPhone 18 smartphones, but this year’s story is the deliberate choice to disrupt the rhythm of competing smartphone manufacturers behind the scenes. Apple’s new CEO, John Ternus, wi... [4833 chars]

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