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Game Pass price drop is a 'good first step,' CEO says subscribers are up and churn is down after $7 reduction

The Xbox Game Pass price decrease has helped boost subscriber counts and ease churn over a month, but things are still early for the brand's big comeback. Microsoft's plan has tentatively worked, for now: Game Pass numbers have improved since the recent price discount. VIEW GALLERY - 3 IMAGES Back in 2025, Microsoft raised the price of Xbox consoles and its Game Pass Ultimate service. This move hurt th... [1738 chars]

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