Ski Girlies Just Want to Have Fun

Influencers flocking to North American and European ski resorts are less interested in the sport than they are in striking the perfect pose. Sporting skintight Skims ski suits and camera-ready blowouts, a new kind of snow bunny has arrived on the slopes of Aspen and Courchevel By Carolina de Armas Margherita Ragona, a former competitive Alpine skier turned instructor, spent three winters teaching at her local ski school at Sestriere, a ski resort in the Italian Alps, before making her way to Courchevel this season—where she was struck by a profound sense of jamais vu when she encountered what she calls her “first influencer.”It was during a pre-paid, half-day private lesson last month. Twenty minutes in, after French-frying up the magic carpet and pizza-ing down the bunny slope, Ragona’s student suddenly stopped in her tracks, handed Ragona her phone, and said, “O.K.! Time for pictures!” What followed was a three-hour photo shoot where Ragona was either taking pictures of her student or standing watch as a professional resort photographer clicked away. READ ON