"We’re helping brands become part of those moments in ways that are relevant and built for players" US publishing giant Electronic Arts is launching EA Advertising, a new platform that allows brands to market directly to consumers via gameplay. The company says that this will be done through "dynamic, real-time placements" such as stadium signage a... [1638 chars]
ADVERTISEMENT
ADVERTISEMENT
2026 Copyright © News-Matic.com. All Rights Reserved
