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"It has to make sense for the game" - EA sees a "huge opportunity" for in-game advertising "but it has to be done properly"

Nike space trainers in Mass Effect? Real-life arms manufacturer brand deals in Battlefield? EA is all-in on in-game advertising but says there's a limit. It sounds as though EA's being careful, for now, about which brands can advertise in its games. Last month, EA announced a new advertising platform allowing brands to hawk their wares to potential customers from directly inside its games - as in, dir... [3464 chars]

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