Organizers want the show to be the most-viewed halftime show in history. Having Shakira, Justin Bieber, Coldplay, and BTS will surely help—but do soccer fans want it? It was all Chris Martin’s idea. During the 2022 World Cup in Qatar, the Coldplay frontman called Hugh Evans, the CEO of Global Citizen, for whom he curates the Global Citizen Festival, with something new to pitch. “Wouldn’t it be incredible,” Evans r... [6834 chars]
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