The campaign is built on new research showing 92 per cent of Australian parents worry when they haven't heard from their child, with almost a third saying they worry when they don’t get a reply to a text message. Vodafone has launched a new campaign via Howatson+Company that takes aim at one of the most universal sources of parental anxiety: the unanswered text. The campaign is built on new research showing 92 per cent of Australian parents worry when they ha... [1884 chars]
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