Retail's biggest houses are turning physical space into their loudest marketing channel this week. Heritage and newness keep converging as brands localize experiences city by city. In this week’s retail news, the biggest luxury houses are proving that storytelling now happens at the boutique door as much as on the runway. This week that plays out through Dior, which is mining its own archive with a Cigale mini bag inspired by a... [7543 chars]
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