Euro 2028 ticket prices: UEFA set to freeze costs in massive blow to FIFA's controversial pricing model

UEFA is set to freeze ticket prices broadly for Euro 2028, ensuring football remains accessible across the UK and Ireland. This commitment is in direct contrast to FIFA’s widely criticised pricing strategy for the 2026 World Cup in North America. By prioritising affordability and larger allocations for national associations, European football's governing body aims to protect fans from the hyper-inflation currently seen in global sports. The 2028 European Championship, hosted across England, Scotland, Wales, and the Republic of Ireland, will feature a pricing structure designed to protect traditional supporters. UEFA has confirmed that 40% of all tickets will be reserved for the two ... [2593 chars]