“It’s just amazing how quickly kids in the digital age can get around devices. So instead of portraying digital devices as the enemy, we created a story where the device itself became the tool for a child’s creative problem solving,” said Donevan Chew, Chief Creative Officer of Havas Malaysia. Anmum Essential Gold (AEG) has partnered with Havas Malaysia to launch a campaign marking the introduction of its improved formulation designed to support children in a digital age. The campaign features a film centered on a moment in which a mother ... [1080 chars]
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