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Meta’s Muse Drags Down Stocks That Depend on ‘Consumer Inertia’

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Lead development · 9/22/2026, 6:14:55 PM UTC

Meta’s Muse Drags Down Stocks That Depend on ‘Consumer Inertia’

Shares of major banks, insurers and online travel agencies slid on Tuesday as investors fear that tools like Meta Platforms Inc.’s personal AI agent could disrupt businesses that benefit from so-called consumer inertia, the tendency to keep buying something out of habit even when a better alternative exists.

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